LG UHD 50UR78006LK TV 127 cm (50") 4K Ultra HD Smart TV Wi-Fi Black

<b>Reveal the Last Detail</b><br>LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.<br><br><b>Take Charge of Quality</b><br>The α5 AI Processor 4K Gen5, delivers a truly powerful experience that's tailored to fit your preferences.<br><br><b>Redefine Scale of 4K</b><br>Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.<br><br><b>See UHD TV on a Whole New Scale</b><br>Experience your favourite content up-close with an ultra-big 4K UHD TV.<br><br><b>The Perfect Fit for Full Sound</b><br>Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.<br><br><b>Diversified Settings</b><br>Enjoy better control of your soundbar through your LG TV's on-screen settings menu.<br><br><b>Tailored to Your Liking</b><br>From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.<br><br><b>My Profile</b><br>Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.<br><br><b>Quick Card</b><br>Create dedicated cards for your favourite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.<br><br><b>Smart Assistant & Connectivity</b><br>LG UHD TV takes convenience to a new level with support for, Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.<br><br><b>Cinema-Like Immersion at Home</b><br>Watch in 4K and enjoy a viewing experience like the ones in the cinema.<br><br><b>Endless Content On Demand</b><br>Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.<br><br><b>AAA Gaming Begins Here</b><br>Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.<br><br><b>Game Optimizer & Dashboard</b><br>Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.<br><br><b>Greener for Better</b><br>LG UHD TV's redesigned packaging uses single colour printing and a recyclable box.<br><br><br>LG UHD 50UR78006LK. Display diagonal: 127 cm (50"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: LED, Screen shape: Flat, LED backlighting type: Direct-LED. Smart TV. Native aspect ratio: 16:9. Wi-Fi, Ethernet LAN. Product colour: Black